About Northpoint Media
Growth marketing built on evidence rather than assertion.
Background
Northpoint Media was founded in 2014 by Julian Reyes, after several years inside larger agencies watching capable teams produce confident reports from data nobody had checked. The founding premise was narrow and has not changed: measurement is not a reporting function, it is the foundation every other decision rests on.
The first year was three people and one client. We grew slowly and deliberately, turning down work that did not fit rather than staffing up to chase it. That cost us revenue in the early years and bought us a team that has largely stayed together, which in this industry is unusual enough to be worth mentioning.
Today Northpoint Media is eleven people working out of Portland, Oregon, with clients across ecommerce, subscription and direct-to-consumer brands. We have deliberately not opened satellite offices, not launched a media arm, and not acquired anyone. The work has stayed the work.
Our mission
To make marketing measurable enough that the argument moves from “did it work” to “what do we do next.”
Every agency claims to be data-driven. Comparatively few will tell a client that the data they have been reporting for two years is wrong, because that conversation is uncomfortable and occasionally ends the relationship. We have had that conversation many times. It is the single most valuable thing we do, and we would rather lose an engagement than build on a foundation we know is unsound.
That principle scales down to small decisions too. We do not report on metrics we cannot defend. We do not attribute revenue to a channel on the strength of a last-click model we know overstates it. When we are uncertain, we say so, and we say how uncertain.
The team
Small, senior, and directly involved. The people you meet in the pitch are the people who do the work.
Julian Reyes
Founder & Managing Partner
Spent eight years in-house on the client side before founding Northpoint in 2014. Still runs discovery on every new engagement personally.
Sofia Lindqvist
Head of Measurement
Leads the analytics practice. Built the audit framework the agency runs on and is unreasonably pleased when it finds something ugly.
Andre Bakker
Director of Growth
Runs acquisition and retention across the client portfolio. Previously in-house at two subscription businesses, which shaped a durable scepticism of last-click reporting.
How we work
- Measurement first. No strategy work begins until we trust the numbers underneath it.
- Written hypotheses. Every test has a success criterion recorded before launch.
- No lock-in. You own every account, container and property we touch. Always.
- Senior delivery. No junior staff learning on your budget.
- Plain language. If a report needs an interpreter, the report has failed.
Work with us
We take on a limited number of new engagements each quarter. If what you have read here sounds like the way you want to work, we would like to hear from you.